BRAND REPOSITIONING CHAMPIONSHIP

About the Event:

The Brand Repositioning Championship, organized by the Amity School of Communication, is a creative and strategic competition that challenges students to reinvent iconic Indian brands for the modern marketplace. Centered on the theme “Reinventing Iconic Indian Brands”, the event invites participants to select classic advertisements such as Parachute, Nirma, ParleG, or Liril and reimagine them using contemporary branding approaches. Students will redesign visuals, craft impactful taglines, develop fresh jingles, and redefine brand philosophies to resonate with today’s audience. The competition encourages innovation, market insight, and storytelling while bridging the gap between traditional brand legacy and modern consumer expectations.

Conditions/Rules for participants:

• Prelim Round: No

Judgment Criteria:

• Evaluation will be based on marks scored in the event.

Faculty Coordinators:

• Dr. Pallavi Mishra , ASCO, AUR : 7905389245

Students Coordinators:

• Ms. Mahi Gupta , ASCO, AUR : 9352680948
• Mr. Manav Pratap Singh, ASCO, AUR : 8791221077

Approximate Duration of the event: 3 hr

If you want to register in the event

click here